In this ever-evolving marketing world, it can be hard to know what channel to use to reach out to your prospects. From the continuous developments of social media to the classics like telemarketing and email, it’s hard to know what lane to take!
So, what is the best channel to use?
The answer is you don’t have to choose! Utilising multiple marketing channels will increase the overall success of your campaign.
Let’s explore why a multichannel approach can benefit you.
Create those touchpoints! Producing touch points via phone, LinkedIn, and email, will increase your brand awareness as well as boost your credibility. Showcasing your knowledge and educating your prospects throughout each channel will further increase your likelihood of conversion and success. Having touch points within multiple channels allows you to have an increased chance of the prospect remembering you, and even if they don’t need your service right now, they might in the future!
Boost your campaigns. By utilising other marketing channels alongside the one you are using, you have a higher chance of not only getting your message through but reaching the right person. A good example of this is employing Telemarketing alongside Email marketing.
We all know that often the decision maker isn’t around to take the call, and it can be hard to get hold of them. By using Email alongside Telemarketing, we can introduce ourselves and then follow up with a phone call. This way the prospect is more likely to firstly remember you, and secondly be open to discussing the topic with you.
Email and Telemarketing aren’t the only channels that work together! This can be done across multiple channels including social media platforms like LinkedIn, to improve your reach to the right prospects.
Of course, this doesn’t always work but it does raise your likelihood of speaking to the right person, getting one step closer to that lead we all want!
Not only can you use multiple channels to create touch points with prospects, but you can also use platforms such as LinkedIn to find out more about the company you are calling. Working on this platform to find out more information about the company will enable you to go into the call or email with a better understanding of how you and your service can help them.
Operating within multiple channels to reach the prospects not only allows them more opportunity to contact back but also provides you further opportunities to educate them on what you do and provide value to them. This will help with increasing the prospect’s trust, and your credibility. The prospect will be able to see you are proving you are knowledgeable within that field and are trustworthy.
As well as giving the prospect more opportunities to find out more about your company, it also allows you to find out more about them, and how you can help them. Allowing you to ask more questions to find out whether your service is firstly needed and or wanted and secondly who the best person to talk to is. We all know knowledge is power, the more you know the more you can effectively market to your prospects and help them.
In our previous blog, we spoke about the importance of building up a rapport with your clients and prospects. Building up camaraderie with them allows you to have more effective communication and will enable you to improve your ability to nurture the prospect and convert them into a client.
As you can see all these benefits point towards improving the conversion rate overall, which at the end of the day is what we want!
If you need any help with your multichannel approach, we are here to help, just get in touch.
