Wessex Translations – Translation service in Hampshire

Background

With over 50 years of experience, Wessex Translations is a proud medium-sized  business, providing high-quality translation and interpreting services across a wide range of industries. Based in the UK, with clients and linguists spread globally, Wessex has built long-standing relationships with many of its largest clients, some of whom have partnered with them for more than 30 years. 

Their client-first approach ensures that every translation is carried out by native linguists living in-country, giving clients the accuracy, cultural understanding, and nuance they need.

This dedication to quality has underpinned Wessex’s growth and reputation for decades. 

The Challenge

For many years, Wessex Translations has depended almost entirely on word-of-mouth referrals and repeat business. While this was successful, it left the company without a structured way of nurturing dormant clients or generating fresh leads. 

Wessex had also previously attempted outreach efforts, such as email shots, but these delivered minimal results, sometimes generating a handful of leads, but nothing substantial. 

Although Wessex Translations had never been keen to work with a lead generation agency, largely due to concerns about how their brand would be represented, their perspective shifted after meeting Your Lead Machine (YLM) at a local B2B Expo. 

YLM’s approach was hands-on and personable, reflecting Wessex’s values. Their local presence was an added bonus, making the team easier to reach, enabling face-to-face meetings. 

YLM’s transparency and flexibility in client communications further reassured Wessex. They were able to review and adjust telephone scripts and emails to ensure all interactions reflected the company’s authentic voice. This collaborative approach, combined with YLM’s genuine and trustworthy manner, quickly built confidence, and Wessex Translations soon felt that their reputation was in safe hands. 

Excellent Results

Data Cleansing & CRM 

YLM’s first campaign with Wessex Translations focused on re-engaging dormant clients, which YLM had identified as “low-hanging fruit” meaning it had a strong potential for quick wins.  

Until this point, Wessex Translations had not used a dedicated CRM beyond their project management tool. YLM recommended Capsule CRM and provided hands-on support throughout the migration, exporting, cleansing, and re-importing data. This gave Wessex Translations a centralised, up-to-date client database that could be actively managed. 

The result was immediate value: dormant clients re-engaged, with several new requests coming through, and Wessex Translations gaining confidence in a more structured approach to client management. The success of this initial campaign naturally led to further initiatives, including more comprehensive CRM use and targeted lead generation efforts. 

Lead Generation

Building on the data cleanse, YLM introduced Wessex Translations to a company data provider to source new prospect lists. This helped refine Wessex’s Ideal Customer Profile (ICP), considering industries, company sizes, and regions that had not previously been analysed in depth. 

Generating new leads in the translation industry proved challenging, as companies only require services when specific needs arise. Nevertheless, YLM remained proactive, exploring creative approaches such as LinkedIn job role targeting, which uncovered opportunities Wessex Translations had never previously considered. 

Beyond outreach, YLM offered strategic guidance, emphasising the importance of a consistent LinkedIn presence, not just for the company but also for individual team members, to maintain visibility and strengthen client relationships. 

Working with YLM

From the very beginning, Wessex Translations has been impressed by the overall experience of working with YLM. The team quickly helped Wessex Translations re-engage dormant clients, implement Capsule CRM, and streamline their lead generation process, providing structure and confidence where there had been none before. 

One of the biggest benefits has been the support and guidance; YLM’s proactive approach has taken the pressure off the Wessex Translations’ team, making it simple to manage data, track client interactions, and explore new opportunities. Monthly reports and detailed updates have given Wessex Translations clear insight into campaign progress and helped maintain consistent communication with prospects. 

YLM’s communication has been a standout.

The Wessex Translations’ team described YLM’s responsiveness as “next level,” praising their clarity, honesty, and friendly, collaborative approach. Compared to previous experiences, the support from YLM has been seamless, reliable, and genuinely helpful. 

Would they recommend YLM to others?

When asked, Wessex Translations said, “Definitely recommend YLM to others. We haven’t done this before with anyone else and couldn’t have chosen a better company.