Apeiron Catering – Specialist commercial catering engineering company

Background

Apeiron Catering is a specialist commercial catering engineering company founded in 2014 and based in Ringwood, Hampshire. With a team of fully qualified engineers operating across the South Coast, the business provides fast, reliable and expert technical support to commercial kitchens in both the public and private sectors. 

Operating across Hampshire and surrounding areas, including Bournemouth, Southampton, Portsmouth, Poole, Reading and beyond, the company supports a wide range of clients including schools, universities, hospitals, care homes, hotels, restaurants and large-scale catering facilities. 

The Challenge

Apeiron had grown successfully through reputation, referrals, and word-of-mouth rather than through a structured sales and marketing strategy. 

While this approach had delivered steady growth, the team recognised an opportunity to diversify how they generated new business and reduce reliance on inbound enquiries and existing relationships alone. 

With the business focused on day-to-day service delivery and engineering work, there was limited internal capacity to focus on proactive business development. In addition, the team had little experience in outbound sales and lead generation. 

As a result, Apeiron wanted to implement a more consistent and repeatable system for generating new opportunities to complement their existing reputation-led growth. 

After researching local providers, Apeiron chose Your Lead Machine for their strong market understanding, local presence, and clear, consultative approach to lead generation. 

Results

Since partnering with Your Lead Machine, Apeiron has generated strong early results and a growing pipeline of opportunities. 

YLM generated 20 live leads for Apeiron, along with many additional opportunities. Based on conversations and research, each lead for a company like Apeiron can be worth between £20,000 and £250,000. 

This activity has created a consistent flow of new leads and opportunities, building a strong pipeline which the Apeiron team are actively progressing and quoting. 

Overall, Apeiron have been highly positive about both the quality of work delivered and the opportunities generated. 

Working with YLM

Apeiron partnered with Your Lead Machine to introduce a structured outbound strategy designed to generate qualified business opportunities on a consistent basis. The focus was on creating a reliable outbound system that could sit alongside their strong reputation-led growth, while ensuring all communication remained aligned with their local brand and technical expertise. 

A targeted outreach campaign was developed focusing on sectors where Apeiron’s services are particularly valuable, including: 

• Education  

• NHS and healthcare  

• Care homes  

• Hotels and hospitality  

• Restaurants  

• Commercial premises  

• Shopfitters  

• Facilities management companies  

The campaign combined strategic prospect targeting, personalised outreach, and ongoing optimisation to ensure messaging remained relevant and aligned with Apeiron’s tone of voice. 

Throughout the partnership, they praised the clear communication and transparency provided by YLM. They highlighted the value of the monthly reports, which gave them strong visibility into campaign activity and results. 

The team also appreciated the quality of the qualified leads generated and the localised messaging, which helped conversations feel natural and highly relevant to prospective clients. 

Overall, the experience has been very positive, with the team describing the service as well-structured and easy to work with. 

Would they recommend YLM to others?

When asked whether they would recommend Your Lead Machine, the team responded: 

“Absolutely”