With Q4 now upon us most of your attention will be focused on the goals and targets you need to meet by the end of the year. But this often means that the 1st quarter gets overlooked, it’s easily done.
We all understand as we move towards the end of the last quarter the focus gets shifted, with Christmas and the New Year fast approaching everyone is distracted by the festivities.
But is it an excuse?
If you start using Christmas as an excuse, you may as well use Easter, the summer holidays, and birthdays, in the same way too. There will always be something that can distract you from not only meeting your quarterly goals but exceeding them. So don’t waste the opportunity to start Q1 on the front foot just because Christmas is coming up!
There is a big divide between businesses, as some may see the Christmas season as a time to wind down and reflect on the past year, whereas others see it as a critical time to pave the way for the start of Q1.
Of course, the final quarter is still the time to reflect on the year you have had too, but evaluating the successes and drawbacks will allow you to understand how you can lay the foundation for future growth.
But why is this essential?
Many of your competitors may be slowing down in the lead-up to Christmas, this can give you a chance to gain a competitive edge by staying active and visible. Continue to reach out to prospects, continue to educate your audience on your platforms, and continue to network, this will help build on those current and future working relationships. Making lead generation your main focus now, will allow you to set up a robust sales pipeline so you can hit the ground running in January.
The final quarter is busy for everyone so the prospects you reach out to may not have the time to discuss working with you yet. However, by taking the time to make that initial contact with them you have already made progress for the next year.
But what do I mean by this?
Reaching out before Christmas will allow you to introduce yourself to them first. It will allow you to take a softer approach in the new year, since they already know who you are they are more likely to be open to continuing a conversation with you.
It’s worth a shot, wouldn’t you agree?
We understand that the last quarter could be very busy. You sometimes struggle to find the time to focus on building your pipeline for the next year, right?
Then outbound lead generation could be for you!
Outbound lead generation will help boost your sales pipeline without taking your time away from your other important tasks. By hiring an outbound lead generation team, you will have access to experts, who know how to create a lead generation strategy to suit your needs and fill your pipeline.
That is where we can help! We can take the pressure off you by carrying out an outbound lead generation strategy and start 2025 on the front foot.
Is your sales pipeline stable enough to enter 2025 with a calendar full of future sales opportunities?
We hosted a webinar in September, to teach our audience how they can improve their business development to make their final quarter count! Our sole focus for this webinar was to help you ensure that you are making the best business decisions to not only reach your end-of-year targets but enter 2025 on the front foot.
If you would like to learn how you can kickstart 2025 with a thriving sales pipeline, reach out and we can send you the link. We are also hosting an in-person workshop on Thursday 30th January 2025 specifically for managing directors.
Our Sales and Marketing Director Kaush Patel will guide you through incentivising and motivating sales, marketing, and business development teams to increase leads and sales.
You can register your interest via the link below
https://www.yourleadmachine.co.uk/january-2025-workshop/
