Axis Architecture – Architectural practice

Background

Axis Architecture is a well-established architectural practice based near Fareham in Hampshire. Not only do they cover the Hampshire area, but they also cover nationwide as well.  

Founded in 1994, Axis has 30 years of experience in architecture and interior design. Axis is passionate about creating bespoke designs and staying ahead of the curve to create the best designs and solutions for their clients.  

 Axis uses the latest technology to allow their clients to have a 3D model of their project, pairing this with virtual reality, you are able to enter the project itself. This not only gives a further understanding of your project but allows you to spot any issues with the design before it is too late.  

Axis is focused and determined to expand and grow.  

The Challenge

Axis Architecture have found it hard to generate new leads prior to working with YLM. They wanted to target the B2B sector but found that it was always easier to generate leads within the B2C sector.  

Prior to working with YLM, Axis had outsourced to marketing agencies who helped them with creating blogs, social media posts, and working on their website. They also helped them with networking and other forms of advertising. All of this with the sole purpose of generating new business but unfortunately, they saw no results.  

They were focused on growing their business and knew that the B2B sector was the way to do this. They found that the advertising and marketing they had used during this time wasn’t working and wanted to find a new approach.  

YLM worked with Axis to create the best outreach strategy for them and decide who is their ideal target market.  

Excellent Results

Axis have found that YLM has generated many opportunities for them that can lead to future working relationships. Axis are very happy to say that one of the opportunities that YLM sent over has developed into an active client for them. They are excited to take on this job and said that it will be a great way to build a relationship with this company for future work as well. 

YLM have been carrying out a multi-channel lead generation approach, including targeting their target market through telemarketing, email, and LinkedIn.  

Since working with YLM, Axis have noticed a significant growth of connections on LinkedIn and seen a huge increase of people who now know who they are and what they do through LinkedIn and Telemarketing.  

YLM have done a great job at getting Axis’s name out there and having conversations with people in the industry who they can possibly work with.  

This has allowed for a lot of future business opportunities for Axis and rejuvenated their pipeline with possibilities.  

Working with YLM

The team at Axis are very happy with the work that YLM have done and said “YLM have been fantastic to work with and we are keen to work with them again in the future”.  

They appreciated the level of communication YLM have had and said it was “a perfect level of communication throughout and we have really enjoyed the regular catch-up meetings”.  

Everyone involved is happy with how YLM has shared and shown their work throughout, and with the work they have delivered.  

Axis have felt listened to by YLM throughout and liked the freedom they gave them to explore different approaches within their campaign.  

When asked Axis said that “We would recommend YLM, they do the type of marketing that we like to invest in”